Lyfe Jennings – Pretty Is

Whether it’s in his lyrics or his visuals, R&B veteran Lyfe Jennings always paints a vivid picture of a situation that’s personal to many. The same goes for his new single and video for “Pretty Is,” the lead offering from his forthcoming album, Tree Of Lyfe.

In the clip, Lyfe puts the focus on a female, who strips at night as she pursues her life-long dream of becoming a professional dancer. With the starkness of the red-light industry shadowing her every move, the young lady manages to maneuver through the rubble, and garner results.

Beautiful video, and a great message of strong self-esteem even in times of waiver.

Lyfe’s upcoming album, arriving via a new partnership with Sony RED, follows up his 2013 LP, Lucid.

“We’re already deep into the story,” says Lyfe about the pending project. “This is another chapter. Everybody feels like they have to reinvent themselves. I don’t think you can reinvent the truth. It is what it is. I’m not focused on reinvention. I want to go deeper. First, ‘Lucid’ let everybody know that I was back. This album reaffirms the reasons why people started loving this music in the first place.”

Gary Gentles

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