"Come get a little white privilege," croons Jhyve, while being addicted to a female like "Cocaine." In the accompanying music video, the Toronto-born R&B singer/producer goes on the search for his female counterpart, who quickly disappears from every room he enters. He continues on the prowl all while drinking and snorting the white dust. The clip ends with what looks to be Jhyve hallucinating.
“She just wants the high life, she don’t wanna get loved / If you’re living fast, why would you take it slow,” Jhyve also declares.
Jhyve has established himself as a singer, rapper, songwriter, and producer. From his younger days singing at his local church, to performing in several cover bands, these distinct musical environments gave him the edgy, eclectic sound you hear today.