"Come get a little white privilege," croons Jhyve, while being addicted to a female like "Cocaine." In the accompanying music video, the Toronto-born R&B singer/producer goes on the search for his female counterpart, who quickly disappears from every room he enters. He continues on the prowl all while drinking and snorting the white dust. The clip ends with what looks to be Jhyve hallucinating.
“She just wants the high life, she don’t wanna get loved / If you’re living fast, why would you take it slow,” Jhyve also declares.
Jhyve has established himself as a singer, rapper, songwriter, and producer. From his younger days singing at his local church, to performing in several cover bands, these distinct musical environments gave him the edgy, eclectic sound you hear today.
“Cocaine” by Jhyve is a soul-stirring R&B track that delves into the depths of addiction and desire, exploring the tumultuous journey of overcoming substance abuse. Jhyve’s emotive vocals glide over a haunting melody, painting a vivid portrait of the inner struggles and external pressures faced by those grappling with addiction.
Lyrically, “Cocaine” confronts the harsh realities of substance abuse and its destructive impact on individuals and their loved ones. Jhyve’s introspective lyricism and raw vulnerability capture the pain, desperation, and yearning for redemption that often accompany addiction.
Musically, the track is characterized by its atmospheric instrumentation and moody production, which evoke a sense of darkness and introspection. The haunting melodies and melancholic harmonies create an immersive sonic landscape that draws listeners into the emotional depths of the song.
“Cocaine” is more than just a song; it’s a poignant exploration of the complexities of addiction and the resilience of the human spirit. Jhyve’s impassioned performance and evocative storytelling make the track a standout in his discography, leaving listeners moved and inspired by its raw honesty and emotional depth.
Founder and Creator of Singersroom.com and IncredibleWork.com. Follow me on Instagram at @gary.gentles.
