Alternative R&B indie artist Kelela drops off the artistic video for "A Message," a track from her upcoming EP Hallucinogen.
Produced by Arca, this song represents the "rejection and amputation" period of a relationship in which the entire EP represents the “tumultuous lifespan of a relationship.”
"A Message"…speaks to the despair that I was experiencing at the time,” she explains.“The initial version of the song spilled out of us in about 25 minutes. Since then, it's been like a sculpture that I've come to and refined over time, adding a lyric here, refining a melody there, adding a bridge, etc. It's a process that is now finally complete with its release and I'm so happy that I finally get to share it with all of you.”
Photographer Daniel Sannwald directed the stunning visual, which focuses solely on Kelela and her as it fluctuated between darkness, shadows, and bright colors, even animation towards the end.
Hallucinogen is due out on May 5.
“A Message” by Kelela is a mesmerizing blend of electronic, R&B, and experimental pop that showcases the singer’s unique vocal style and innovative approach to music. Kelela’s ethereal vocals float effortlessly over a hypnotic beat, creating a captivating and otherworldly sonic experience.
Lyrically, “A Message” explores themes of heartbreak, self-discovery, and empowerment. Kelela delivers poignant verses about finding the strength to move on from a toxic relationship and reclaiming her sense of self-worth. Her introspective lyricism and emotive delivery resonate with listeners, evoking a sense of introspection and catharsis.
Musically, the track is characterized by its atmospheric instrumentation and avant-garde production, which create a dreamy and immersive soundscape. The haunting melodies and intricate rhythms draw listeners into Kelela’s emotional journey, inviting them to experience the highs and lows of love and loss.
“A Message” is more than just a song; it’s a powerful statement of resilience and self-empowerment that resonates with listeners on a deep and personal level. Kelela’s bold experimentation and fearless creativity make the track a standout in her discography, leaving listeners captivated by its hypnotic beauty and emotional depth.
