Trey Songz is diversifying his business portfolio.
The R&B star is joining the spirits business after partnering with SX Liquors’ founder and CEO David Knight to launch the brand nationwide.
In his new ownership post, Songz will help SX Liquors secure international media attention around its wide range of products. The venture already took flight with his “Between the Sheets Tour” co-headlining tour with Chris Brown, and will continue with his European tour with Nicki Minaj.
Songz’s latest album, Trigga, debuted at No.1 on the Billboard 200 chart.