Usher Covers Billboard, New Album, Tour and Being An ‘Eclectic’ Artist

It's possible that it's just not Usher's exact time anymore, Billboard wrote in a cover story where Usher discussed everything from his new album and tour, to his range as an artist.

But is that statement accurate when it comes to Usher's latest music? Have you lost interest in the Diamond selling, chart-topping star whose hits date back to the 90s and early 2000s including "My Way," "You Make Me Wanna," "U Got It Bad" and "U Don't Have To Call"?

According to Usher, the new album, originally slated for release this Fall, was not pushed back due to the reception of two singles, but because he just needs more time.

"I just ain't ready," he told Billboard when asked about his eighth album. "Meaning I have more that I want to say and more that I want to do. My process is pretty different. L.A. Reid will tell you, it takes two albums to make one with Usher."

"Marketing is more important than it has ever been," Usher went on to say when discussing the state of music and his next album. "But I'm trying to tear the layers back and make it not so contrived. I think people just want entertainment. For certain artists it might be hard, but they don't have the show."

A show is what Usher plans to give fans that have purchased tickets for his upcoming "The UR Experience Tour," which kicks off in November.

"Most tours cater to the specific launch of a project — not this time," Usher says of the trek, which will celebrate 20 years of music and entertainment, including elaborate choreography, tons of pyro, and a 13-piece band. "The focus this time is the music. Going all the way back to the beginning. This will be one of my freest tours. Sh*t, I'm singing love songs that went on to be baby-makers — and now the damn babies are in the audience."

Usher (@howuseeit) in a new era — this week’s Billboard cover story. Photo: @MillerMobley

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Asked about his range, and in a way controversial shift to EDM, Usher told Billboard "I've always wanted to be an artist who was recognized for versatility, which is why I began to play with EDM, I began to play with pop, with rock, with Latin music. Those things make up what I am as an -eclectic artist."

For more of Usher's cover story, pick up the latest issue of Billboard or visit

Usher's "The UR Experience Tour" kicks off November 1.