Big news today for trendsetters and fashionistas!
Beyonce has teamed up with retailer TopShop on a joint venture to form Parkwood TopShop Athletic Ltd., a company that will produce an athletic street-wear brand.
The superstar’s been sporting TopShop fashions for a while now, (as seen above in the tropical V top, bracelet, and floral scuba wrap skirt), and her joint line with TopShop owner Sir Philip Green will include clothing, footwear and accessories across dance, fitness and sports categories.
Green says in a press statement, “We have been looking at this category as fashion inspired fitness develops, and know that this is right in our customers' heartland. Creating a partnership with Beyoncé, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category."
Beyonce added in the statement, “I could not think of a better partner as I continue to grow the Parkwood business. I have always loved TopShop for their fashion credentials and forward thinking. Working with their development team to create and produce a technical and fashion led collection is exciting and I’m looking forward to participating in all aspects of this partnership.”
The line (which is yet to be named) will debut in Fall 2015. “We have much to achieve in just under a year,” says Green, “but we are all up for the challenge, and look forward to delivering athletic street-wear in an inventive and exciting way.”
Image via Instagram