Another day, another visual from Keyshia Cole’s latest album, Point of No Return.
The latest music video is for the beautiful and heartfelt song “Party Ain't A Party,” featuring Gavyn Rhone. In the laid-back clip, the R&B veteran is the center of attention, with several close range shots, as she coos about the end of her relationship: “This party ain’t a party, it ain’t jumpin’ no more.”
Cole’s sixth studio album, Point of No Return, is in stores now. The set, which is on pace to sell 22-25,000 copies in its first week, features appearances from Future, Juicy J, Wale, August Alsina, 2 Chainz, and Gavyn Rhone.
Cole called the album a "complete project," insisting fans will "understand" it when they hear it.