Kelly Rowland Launches Ad Campaign with TW Steel for Special Edition Timepiece

With motherhood looming, global TW Steel brand ambassador Kelly Rowland has launched an ad campaign with TW Steel and Feldmar Watch Company for TW Steel's new Kelly Rowland Canteen Bracelet Special Edition timepiece.

The “This Is My Time” campaign was shot by fashion and music photographer Rahi Rezvani, and features Rowland in luxurious gowns as she models the sturdy, black wrist watch (priced at $650 for the TW312 model). Other features of the watch include an all-black PVD coated steel case and bracelet, complete with a brushed finish, while the 40mm model is waterproof, and features a revised link design on the bracelet. Kelly’s signature adorns the case back of the TW312 model.

“I’m thrilled TW Steel officially launched my new watch here in Los Angeles with Feldmar Watch Company,” states Rowland at last night's (Sept. 4) launch party. “It’s a stunning watch store and a great venue for a party so it made perfect sense. Everyone was really enthusiastic about my new Canteen Special Edition which is exciting to see as we worked hard to make sure we had a design that was desirable and would complement a variety of styles. Big time thanks to Jordy Cobelens from TW Steel and everyone at Feldmar Watch Company for a great night.”

Rowland, who has been an ambassador for TW Steel since 2011, attended the launch along with TW Steel CEO and co-owner Jordy Cobelens and an exclusive mix of VIP’s and Feldmar Watch Company clients.

“It’s always a pleasure working with Kelly,” commented TW Steel CEO, Jordy Cobelens. “We had a terrific launch of her new timepiece, hosted magnificently by Feldmar Watch Company. They’re fantastic partners and I was delighted to be able to have Kelly join us personally and share her enthusiasm for TW Steel with their guests. I’m excited to see everyone’s reaction to her new timepiece and of course, to the whole TW Steel collection.”

This is Kelly’s' third timepiece sporting her name following her previous TW Steel executions, CE4006 and CE4007 from the CEO Tech collection.

Check out some photos from the event below:

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