Several artists, who performed during the August 24th live broadcast of the MTV Video Music Awards, are enjoying a jump in album sales.
According to Billboard, the show produced a 41 percent album sales hike, up 4 percent from last year, and Beyoncé, who received the 2014 Michael Jackson Vanguard Award, is seeing the most in post-show sales.
While artists like Nicki Minaj, Ariana Grande, Sam Smith, Usher and more took the stage, Beyoncé’s extended medley performance, in honor of her Vanguard crowning, helped to boost the sale of each song with a rise of 155 percent (126,000 downloads sold, up from 49,000 the previous week).
As far as her latest album, Beyoncé, the set earned a 181 percent gain in sales (16,000; up from 6,000 the week previous). That is the largest unit gain and percentage increase among VMA-related albums.
The biggest performing individual song was “Bang Bang,” by Jessie J, Ariana Grande and Nicki Minaj, which increased by 85,000 downloads (to 244,000 for the week — up 54 percent).
Sam Smith takes the runner up position in album sales bump, which jumps 24 percent to 30,000.
Photo Credit: Harper's Bazaar