Ariana Grande could have a number one album next week thanks to "My Everything."
Released shortly after the MTV Video Music Awards, the album is already projected to move 150-200,000 copies first week.
Aided by a strong promotional campaign, including her performance at the VMAs, an upcoming performance on "America's Got Talent," promotion of the album and select songs via MTV, collaborations with artists like Jessie J, a Billboard cover, strategic social media roll outs and three top 10 songs on the Billboard Hot 100, Grande's projected arrival at no.1 seems solidified and could even top projections.
According to HDD, Grande has already won with singles alone, garnering around 4.1 million in song sales with four no.1 charting iTunes songs, including 2.9 million for "Problem" (ft. Iggy Azalea) alone.
“The last album proved Ariana’s the female voice of her generation,” says manager Scooter Braun. “This album was about getting out of her comfort zone and really pushing herself musically.”
With contributions from Max Martin, Zedd, Ryan Tedder, Benny Blanco, and The Weeknd, Grande's "My Everything" shows just how diverse of an artist she is and can be.
"You can’t make a superstar. People don’t understand what you have to give, the work you have to do and how strong you have to be. Ariana has that strength. That’s why it’s working," says Scooter Braun.
In related news, Grande is no.1 on the Billboard Artist 100 chart.
Ariana Grande's album, "My Everything," is available now.