Taylor Swift kicked off a new era announcing not only her album, 1989, but revealing its lead single and video atop the Empire State Building live on ABC and Yahoo! this week.
According to Billboard, it looks like that massive promotion and announcement will pay off with strong debut numbers of her infectious track, "Shake It Off."
Produced by Max Martin (Usher, Britney Spears) and Shellback, "Shake It Off" will make a strong bow based on already strong sales evidenced by Swift's rise to the summit on iTunes charts.
"The track is already off to a sizzling start and seems headed for the top of the chart. The song could debut on the Hot 100 as early as Wednesday (Aug. 20) based on just its initial airplay. The tune could then rocket up the chart next week, once its sales and streams have kicked in," Billboard reports. "…A few minutes after the song's premiere, it was serviced to mainstream top 40 radio stations and adult top 40 stations by her label, Big Machine Records. It also quickly flew to No. 1 on the real-time Billboard + Twitter Trending 140 chart."
Looking back, Swift's last infectious hit, "We Are Never Ever Getting Back Together," moved 623,000 copies in its first week of release.
"Shake It Off" leads Swift's forthcoming album, "1989," which is due for release Oct. 27.