Online giant YouTube is stirring up quite the controversy with their planned music streaming service, which reportedly will block music from independent labels that do not adhere to their non-negotiable contract.
The Worldwide Independent Network (WIN) is speaking out about the Google owned company, claiming YouTube is trying to force Indies to sign what many labels are calling highly unfavorable, and non-negotiable terms, which undervalue existing rates in the marketplace from partners such as Spotify and Deezer.
Alison Wenham, CEO of WIN said, "Put simply, by refusing to engage with and listen to the concerns of the independent music sector YouTube is making a grave error of commercial judgment in misreading the market. We have tried and will continue to try to help YouTube understand just how important independent music is to any streaming service and why it should be valued accordingly. Music fans want a service that offers the complete range of music available. This is something that companies such as Spotify and Deezer do, both of whom have excellent relationships with the independent music sector. By not giving their subscribers access to independent music YouTube is setting itself up for failure. We appreciate that a small number of independent labels may have their own reasons for agreeing to YouTube's terms, that is their prerogative, but they are very much in the minority. The vast majority of independent labels around the world are disappointed at the lack of respect and understanding shown by YouTube. We once again urge YouTube to come and talk to us."
WIN was formed in 2006 to represent the global independent industry, which boasts the second largest global market share after Universal at 32.6 percent market share.
See more at: http://winformusic.org/#sthash.GRk7risZ.dpuf
Founder and Creator of Singersroom.com and IncredibleWork.com. Follow me on Instagram at @gary.gentles.
