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Pharrell to Play Apollo Theater With American Express Unstaged

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Pharrell to Play Apollo Theater With American Express Unstaged

Grammy award winner Pharrell Williams will be playing the Apollo Theater for a one night engagement next month.

According to organizers, the performance is the latest installment of "American Express Unstaged" and it will be live streamed for fans that can't attend the show.

Slated to take place June 3 at New York's famed Apollo Theater, the show will live stream at amexunstaged.com at 9 p.m. ET/6 p.m. PT.

With production by Spike Lee, tickets are currently on sale for the show.

“Spike Lee is an incredible visionary and I’m thrilled he agreed to collaborate with me for American Express Unstaged,” said Pharrell Williams. “I know with his direction, this will be a really special experience.”

Pharrell’s June 3rd performance represents the 14th installment within the innovative live stream music series “American Express Unstaged.” Launched in the summer of 2010 in partnership with Vevo and YouTube, “American Express Unstaged” showcases some of the music industry’s most breakthrough artists playing at landmark venues across the country, while tapping some of today’s most influential filmmakers to direct the live streams and using digital and social media to connect the online audience to the live shows in unexpected ways.

Award-winning director Spike Lee (Do the Right Thing, Miracle at St. Anna, Inside Man and When the Levees Broke: A Requiem in Four Acts), one of contemporary cinema's most influential and provocative storytellers, was brought together with Pharrell by American Express to capture the performance with a visually stunning home viewing experience. This will be his second directorial appearance in “American Express Unstaged,” following his partnership with John Legend & The Roots in September 2010.

“I am excited to collaborate with Pharrell and can’t wait to help put together a really impressive show for fans,” said Spike Lee. “As a filmmaker, the American Express Unstaged platform is really a great vehicle that enables digital innovation and will help share our creative vision with a global audience.”

American Express, in partnership with Vevo and YouTube, will provide Pharrell fans and music enthusiasts worldwide with several pre-show and in-concert innovative digital features, experiences and one-of-a-kind content that further blur the line between an at-home and in- concert “American Express Unstaged” experience.

For more information about American Express and music, visit americanexpress.com/entertainment. Leading up to the June 3 performance, fans will be able to receive insider updates by connecting with American Express at amexunstaged.com, Twitter.com/AmericanExpress or Facebook.com/AmericanExpress.

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