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Man of the Hour: Pharrell Partners with Adidas for Earth-Conscious Fashion Collab

Hitmaker Pharrell, who has already stepped into the world fashion with his Billionaire Boys Club label and the street brand Uniqlo, has signed a deal with Adidas to design a collection that’s set to debut this summer.

In conjunction with Bionic Yarn, a company in which he invested in, Pharrell’s vision for his Adidas line is to make eco-friendly materials spun from recycled plastic bottles into durable fibers, all while being fashionable.

“Working with an iconic brand like Adidas is such an incredible opportunity,” Pharrell said in a press release. “From the classic tracksuit, to growing up in Virginia wearing Stan Smiths, Adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.”

Adidas' sport style division global creative director Dirk Schoenberger says, “He [Pharrell] is a pop-culture icon who never fails to inspire, not just through his musical talent and craft, but through his many other interests. He is the perfect fit for the multi-faceted company that is Adidas.”

The “Happy” hitmaker joins the likes of fashion designers Raf Simons, Rick Owens, and Yohji Yamamoto to create with Adidas. “I’m definitely not on the level of these people, who are real designers and do this as a profession. I’m more of a student,” he tells Women’s Wear Daily.

Pharrell’s been rocking Adidas sneakers and chic leather versions of the Adidas Firebird jacket, and setting trends ever since the trucker hat and more recelty the Vivienne Westwood hats PLUS he’s the man of the hour right now, so his partnership with the German sportswear company only makes sense!

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