Superstar Beyonce is up to her goodness as usual!
Yonce’s global campaign #BeyGood will join forces with UK youth charity, The Prince’s Trust, to help foster change in the lives of disadvantaged young people.
Through the partnership, the #BeyGood campaign will help raise vital funds for The Prince’s Trust on the UK tour dates of her Mrs Carter Show World Tour.
“As a young child I was blessed to have the support of my family who encouraged me to reach for my goals,” states Beyonce. “So many young people don’t have this. I am honored to partner the #BeyGood campaign with The Prince’s Trust to help young people beat the odds and create better lives for themselves.”
Concert ticket holders who make a donation or wear a #BeyGood t-shirt will be given an official #BeyGood sticker at The Prince’s Trust donation site situated in the venue. They will then be given the chance to be randomly selected for a seat upgrade to an exclusive VIP area near the front of the stage.
Founded by HRH The Prince of Wales in 1976, youth charity The Prince's Trust helps change young lives. It supports 13 to 30 year-olds who are unemployed and those struggling at school and at risk of exclusion. Many of the young people helped by The Prince’s Trust are in or leaving care, facing issues such as homelessness or mental health problems, or they have been in trouble with the law.
Mrs Carter Show World Tour UK Dates:
Glasgow – 20, 21 Feb
Birmingham – 23, 24 Feb
Manchester – 25, 26 Feb
London O2 – 28 Feb, 1, 2, 4, 5 & 6 March