Beyonce Readies New Fragrance For Early 2014

Along with resuming her “Mrs. Carter Show World Tour” in February 2014, Beyonce will reportedly release a new fragrance called Rise.

The follow up to Pulse, dubbed “sexy and sophisticated,” has top notes of Italian Bergamot, Golden Apricot and Iced Basil Sorbet, middle notes of Gold Symphony Orchid, Freesia Blossom and Natural Jasmine Sambac, and is rounded out with Autumn Woods Accord, Cashmere Musk and Vetiver Extract.

The goal of Rise is to empower female consumers.

Marsha Brooks, Vice President of Global Marketing at Coty Beauty, told WWD: "The fragrance concept is about female empowerment and finding the inner strength that makes women so beautiful."

The fragrance will come in three sizes and will be presented in a luxurious gold bottle designed by Ken Hirst.


Gary Gentles

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