Daytime talk just got better. "The Real" will be seen in over 70 percent of the country come Fall 2014.
Hosted by Tamar Braxton, Loni Love, Adrienne Bailon, Jeannie Mai and Tamera Mowry-Housley, "The Real" has been picked up by a number of additional stations and distributors according to announcement made by Warner Bros. Domestic Television Distribution Monday.
"The series has been bought by select stations from the COX, Sinclair, Gannett, Local TV, Meredith, Raycom, Media General, Gray, Sunbeam, Griffin and Schurz groups. The series will also launch on all of the Fox-owned Television Stations, as previously announced," Ken Werner, President, and Rick Meril, Executive Vice President & General Sales Manager, Warner Bros. Domestic Television Distribution confirmed.
The Real” enjoyed an incredibly successful four-week, seven market test in summer 2013 on the Fox-owned stations in New York (WNYW), Los Angeles (KTTV), Washington D.C. (WTTG), Philadelphia (WTXF), Phoenix (KSAZ), Houston (KRIV) and Tampa (WTVT). Across all seven markets, “The Real” proved to be a strong recruiter, improving at least +2 share points over its lead-in among all Women demos, growing +50% over the May '13 time period share among Women 18-49 and +40% among W25-54.
"Our traditional station partners have joined the Fox Stations in embracing all of the excitement that is ‘The Real,’" said Werner. "This year, more so than in most, there are limited opportunities for new shows and we are thrilled stations have selected ‘The Real’ as their choice."
"The Real" will originate from Los Angeles, CA, produced by Telepictures Productions and distributed by Warner Bros. Domestic Television Distribution.