Teyana Taylor was official dropped from Adidas following her controversial online feud with peer Rihanna.
The G.O.O.D. music singer-songwriter’s partnership with the sportswear giant was in good standing before the split. Her first collaboration with the brand was a sales success, but after a sold-out debut, the company halted plans for a follow-up release due to pressure from Rihanna fans.
A rep for Adidas tells website MadameNoir: “We have ended our relationship with Teyana Taylor and do not have any upcoming product launches with her… Adidas partners with athletes and artists who blend well with our brand values. We evaluate our relationships with partners based on the values we hold at Adidas and we don't condone violence of any kind.”
Teyana and Rihanna’s beef went public after Rihanna uploaded a video on her Instagram profile mocking her. Teyana fired back with several stern verbal tweets before labeling Rihanna a “cyber bully.”
Rihanna later responded, “I refuse to help your career… Not til you pay me. No more free promo. I refuse.” After both women deleted their tweets, Teyana replaced her Twitter avatar with an image of a battered Rihanna, which was taken after her domestic abuse assault by ex-boyfriend Chris Brown.
The image sent Rihanna fans into a frenzy, and a petition was launched to end her endorsement deal with Adidas.
We’re guessing the petition worked!
You may have heard about the ongoing feud between Teyana Taylor and Rihanna. It all started when Teyana posted a video on Instagram wearing a wig that resembled one of Rihanna’s hairstyles. Rihanna then took to social media to mock Teyana, causing a heated exchange between the two stars.
Now, it seems that Adidas has taken sides in this celebrity drama and officially dropped Teyana Taylor from their roster of endorsers. This news comes as a blow to Teyana, who had been working with Adidas for several years and even collaborated with them on her own sneaker line.
But what does this mean for both parties involved? And how will this impact the world of fashion and entertainment? Let’s take a closer look at the fallout from this high-profile feud.
The Feud Between Teyana Taylor and Rihanna
You’re probably wondering why Rihanna and Teyana Taylor are in a feud, but let me tell you, it all started when Rihanna posted a video mocking Teyana’s singing on Instagram.
The video was of her friend dancing to a clip of Teyana singing ‘Caught Up in the Rapture’at a concert. It didn’t take long for fans to realize that Rihanna was making fun of Teyana’s vocals.
Teyana responded by posting a video of her own, where she imitated Rihanna’s voice and criticized her for being disrespectful. This only fueled the fire and led to more back-and-forth between the two singers on social media.
Fans took sides and things got heated as insults were exchanged.
In the end, it seems that Adidas has taken sides too by dropping Teyana Taylor from their brand following the feud with Rihanna.
It just goes to show how quickly things can escalate in the world of celebrities, but hopefully both parties can move past this and focus on their music careers.
The Impact of Adidas Dropping Teyana Taylor
Don’t underestimate the ripple effect of losing a major endorsement deal like Adidas on an artist’s career. For Teyana Taylor, this means more than just losing out on financial gain and exposure. It also affects her credibility as a brand ambassador and her overall image in the industry.
Adidas dropping Taylor sends a message to other potential sponsors and collaborators that she may not be worth investing in. This is particularly damaging for someone trying to make it in an industry where partnerships and endorsements are crucial to success. Without these deals, artists have fewer opportunities to increase their visibility and reach new audiences.
Furthermore, losing such a high-profile partnership can also impact Taylor’s fan base. Her loyal followers may begin to question why she was dropped by Adidas and start to view her as less valuable or relevant. It takes time and effort for an artist to build up their reputation, but just one misstep can quickly tarnish it.
In today’s fast-paced media landscape, maintaining a positive public image is key – something that Taylor will need to work hard at rebuilding after this setback.
Conclusion
Well, it looks like Adidas has officially dropped Teyana Taylor following her feud with Rihanna. This news may come as a disappointment to fans of the artist, who had been collaborating with the brand on several projects.
However, it’s important to remember that brands have to make difficult decisions sometimes in order to protect their reputation and avoid being associated with negative publicity.
While this may be a setback for Teyana Taylor, it’s not necessarily the end of her career. She is a talented artist and will no doubt continue to create music that resonates with her fans. It’s also possible that she will find new opportunities for collaboration with other brands in the future.
So while this news may be disappointing in the short term, it doesn’t have to define Taylor’s long-term prospects as an artist.
Founder and Creator of Singersroom.com and IncredibleWork.com. Follow me on Instagram at @gary.gentles.
