Lady Gaga’s ARTPOP Projections Fall Again, Plus UK No.1 Official

Lady Gaga is not doing very well with U.S. music listeners. Her new album, "ARTPOP," has yet again fallen when it comes to sales projections.

According to Billboard, the album is no longer expected to sell up to 275,000 copies. Projections have now been re-adjusted with an expectation that the album will still arrive at no.1 on the Billboard 200 Wednesday, but with just 240-260,000 copies sold.

That total is a solid 90-100k short of what was originally forecast and way below Gaga's 1.1 million selling opening week for her last album, "Born This Way."

"Overall, "ARTPOP" will rack up the fifth top 10 set for Gaga, who previously notched top 10s with her first album "The Fame" (No. 2 peak in early 2010), "The Fame Monster" (EP) (No. 5 in 2009), "The Remix" (No. 6 in 2010) and "Born This Way," reports Billboard.

In related news, "ARTPOP" will debut atop the UK Albums Chart later today (Sunday, Nov.17). According to The Official Charts Company, the album had sold nearly 47,000 copies as of Nov. 13. Gaga will unseat Eminem, who had the no.1 album in the UK for the last week.