When you hear Rihanna’s single “Pour It Up,” what visual would you expect? Making it rain on twerking strippers? You’d be correct, however, choreographer Othan Burnside promises the video will be a bit more artistic that what you may think.
“Your gonna see a lot of artistic things happening. Its’ gonna be very, very sexy in a way that I don’t think has ever been done before and I think that’s what’s gonna make this video very special,” she says explains. And with that being said, the dancers definitely seem to work the pole in a way that defies gravity as seen in the clip below.
Previous snaps from the shoot show RiRi dressed as a 1940s pin-up girl ready throw up her cash; bills that have her face on it, of course.
Watch the making of “Pour It Up” below:
You’ve probably seen the music video for Rihanna’s hit song ‘Pour It Up,’ but have you ever wondered what went on behind the scenes? From concept development to final product, there’s a lot that goes into creating a music video as iconic as this one.
In this article, we’re going to take you behind the scenes of Rihanna’s ‘Pour It Up’ video and give you an inside look at all the hard work that went into making it happen.
First up is concept development and planning. Before any cameras were rolling or choreography was created, there was a team working tirelessly to come up with the perfect vision for the video. From deciding on the location and set design to choosing outfits and props, every detail was carefully considered in order to bring Rihanna’s vision to life.
We’ll delve into how these decisions were made and what inspired them, giving you a glimpse into what it takes to create a visually stunning music video like ‘Pour It Up.’
Concept Development and Planning
You gotta start brainstorming ideas and figuring out the logistics if you want to create a visually stunning music video like ‘Pour It Up.’ According to director Vincent Haycock, the concept for the video was inspired by iconic male figures in film such as Martin Scorsese’s ‘Casino’ and Tony Montana from ‘Scarface.’ He wanted to flip the script and create a female-driven version of those characters, with Rihanna as the boss.
The planning process involved a lot of attention to detail. The set design featured a gold-plated stripper pole, dollar bills raining down from the ceiling, and even live snakes. The team had to coordinate with animal handlers and make sure everything was safe for both Rihanna and the animals involved. They also had to build an elaborate water tank that allowed Rihanna to perform underwater scenes while keeping her hair perfectly styled.
Overall, it took months of preparation before filming could even begin. But all that hard work paid off – when the video premiered in 2013, it quickly became one of Rihanna’s most iconic visuals. With its luxurious aesthetic and fierce attitude, ‘Pour It Up’ showed that Rihanna wasn’t just a pop star – she was a force to be reckoned with in every aspect of her artistry.
Choreography, Special Effects, and Final Product
As you watch the final product of the music video, it’s hard not to be impressed by the seamless choreography and stunning special effects that bring Rihanna’s vision to life.
The choreography was handled by one of the industry’s most renowned dancers – Nicole ‘The Pole’ Williams. Her pole dancing moves were perfectly synchronized with Rihanna’s lyrics, giving the video a risqué but captivating vibe.
The special effects in this music video were also top-notch. A lot of detail went into producing visually appealing shots such as the water raining down on Rihanna in slow motion or her crawling through a pile of money. These small details helped elevate the quality of the entire production.
Overall, every aspect of this music video was well thought out and expertly executed – from its concept development to its final product. It is no surprise that ‘Pour It Up’ became an instant hit and remains one of Rihanna’s most talked-about videos to date.
As they say, “the devil is in the details,”and this team definitely paid attention to every little thing that made this video stand out from others in its genre.
Conclusion
So, there you have it – the behind-the-scenes story of Rihanna’s ‘Pour It Up’ video.
You’ve learned about the concept development and planning stages, where a team of talented creatives worked together to bring an edgy and provocative vision to life.
From there, you heard about the intricate choreography that was involved in creating those jaw-dropping dance sequences, as well as the special effects that added an extra layer of wow-factor to the final product.
It’s no secret that Rihanna is a force to be reckoned with in the music industry, and her ‘Pour It Up’ video is just one example of her incredible talent and artistry.
As a fan, it’s fascinating to get a glimpse into what goes on behind-the-scenes during these productions – from brainstorming sessions to rehearsals and everything in between.
Thanks for joining us on this journey through one of Rihanna’s most iconic videos!
