You’ve seen the video for Lyfe Jennings' “Boomerang,” now watch the magic that went into making it. If the huge bunny left you confused, Lyfe says the concept is about bullying and reaping what you sow; it just so happened to come in the form of an oversized cottontail. “Bullying season is alive and well…it ain’t cute, ain’t nothing fly about that. So we took a rabbit and embodied karma in this rabbit just as a pedestal to say what we wanna say.”
Lyfe is readying a new album, Lucid, for October 8, and an upcoming reality show. Watch him on the set of “Boomerang” below:
