Rihanna and her mentor Jay-Z has been tapped by Budweiser for a new international campaign called "Made for Music." With music at the heart and set to reach over 85 countries, the marketing initiative will include TV commercials featuring the two stars, limited-edition packaging, digital executions, out-of-home advertising and sponsorships of Rihanna's and Jay-Z's concerts.
Budweiser is attempting to make their brand more iconic around the world, similar to the Coke brand. Music "allows us to bring Budweiser back as an icon of pop culture," said Ricardo Marques, Bud's global advertising director.
Jay-Z's partnership with Budweiser has been intact since launching his music festival, "Made in America," in Philadelphia.
Check out the below ads of Rihanna and Jay-Z, which "capture the creative spirit of a global generation, showcasing the many ways people create," according to a statement from the Bud. The Rihanna ad features her newest single "Right Now," while the Jay-Z spot features his "PSA" single.
Rihanna and Jay-Z have just teamed up with Budweiser for an incredible new campaign, “Made For Music”. This unique partnership brings together two of the world’s most iconic entertainers and a major global brand in a celebration of music. It promises to be one of the biggest events of the summer!
This is more than just another collaboration or endorsement – this is a chance for fans around the world to get closer to Rihanna and Jay-Z, as well as experience some amazing musical moments from both artists. Whether you are looking forward to seeing them live or streaming their performances online, there will be something special about being part of this historic event.
The “Made For Music” campaign is all about celebrating music in its many forms – from pop and hip hop to rock and country, anything goes! Fans can look forward to exclusive content featuring both artists that they won’t find anywhere else. They’ll also get access to behind-the-scenes footage, interviews, and lots more surprises along the way. Plus, those who attend select shows will receive free tickets courtesy of Budweiser!
So if you’re ready for an unforgettable summer full of great music and good times, join Rihanna and Jay-Z on their journey through “Made For Music” with Budweiser! You don’t want to miss out on this once-in-a lifetime opportunity!
Collaboration Overview
Rihanna and Jay-Z have collaborated for a one-of-a-kind project in partnership with Budweiser. The two iconic artists have joined forces to create “Made For Music”, an initiative that celebrates music and its power to bring people together.
The collaboration consists of four unique projects: the first is a series of virtual listening parties hosted by Rihanna and Jay-Z on their respective social media platforms, as well as customized playlists made up of fan favorites from each artist; second is a limited edition beer created especially for this collaboration; third is a donation program where proceeds will be donated to local charities selected by both artists; and lastly, there are exclusive merchandise pieces available only through participating retailers.
This special collaboration between two of the most influential stars in the world aims to provide fans with meaningful experiences and also support those who need it most during these difficult times.
Impact Of The Campaign
This collaboration between Rihanna and Jay-Z is sure to have an impact on the music industry, as well as society at large. The projects that make up this initiative provide a unique opportunity for both fans and those in need to benefit from this union of two superstars.
The virtual listening parties are a great way for people to come together and enjoy their favorite songs from each artist while staying safe in the comfort of their own homes. Furthermore, through these parties, fans can show appreciation by donating funds directly to local charities supported by both artists.
Additionally, the limited edition beer created specifically for this campaign serves not only as a reminder of its existence but also as a physical representation of how music has been used throughout history to bring people closer together in times of difficulty. This powerful message resonates with many around the world who are struggling during these unprecedented times. With “Made For Music”, Rihanna and Jay-Z aim to continue spreading love, joy, and hope even when we may feel helpless or disconnected from one another.
Conclusion
In conclusion, Rihanna and Jay-Z’s collaboration with Budweiser was a huge success. Not only did it create an exciting new platform for them to showcase their music, but it also helped raise awareness about the power of music in general. The campaign proved that two powerful superstars can come together and use their influence to make great things happen in the world.
The campaign has been praised by fans and critics alike. It provided us with the perfect example of how artists can team up to promote something positive and impactful. We were able to witness first-hand how these two talented musicians could put aside any differences they may have had and focus on what really mattered: creating beautiful art through music.
Overall, this unique partnership between Rihanna, Jay-Z, and Budweiser served as a reminder of the good that comes out of collaborations like this one. Music is an essential part of our lives, so it’s important that we recognize its importance and continue to support initiatives like this one which aim to bring people closer together through shared experiences and creative endeavors.
Founder and Creator of Singersroom.com and IncredibleWork.com. Follow me on Instagram at @gary.gentles.