John Legend is part of a new campaign supporting the launch of Chevrolet's 2014 edition of the Impala.
The 60-second ad, featuring Legend and his new single "Made To Love," made its debut during the NBA finals Thursday and will run on broadcast television, as well as movie theaters, beginning June 28.
Speaking with Billboard recently, the Grammy-winner said it is very important to support American auto manufacturers.
"Growing up in a family of autoworkers in the Midwest, I'm very sensitive to the fact that we want to support great American manufacturers that are making our cars," Legend, whose father built trucks for Chevy's parent company General Motors in Dayton, Ohio, shared with Billboard. "I thought it was an exciting thing to support this classic brand being reinvigorated. The car's beautiful and I'm excited to represent it."
In related news, John Legend's anticipated album, "Love in the Future" is due for release September 3.
Check out his ad with Chevrolet (below):
John Legend has stepped up to the plate and is leading Chevy’s 2014 Impala campaign. The nine-time Grammy Award winning singer, songwriter, musician, producer, actor and philanthropist will be the face of Chevrolet’s newest model for their largest car launch in 50 years. He spoke to reporters about his involvement with the project and how he feels about supporting the auto industry.
The all-new Impala was recently revealed at New York City’s Jacob Javits Center and John Legend took center stage as spokesperson for this exciting new vehicle. His connection with the auto industry runs deep; it began when he was a child growing up in Ohio watching his father work on cars. This experience shaped him into who he is today – a passionate supporter of American made vehicles.
This is an exciting time for both fans of John Legend and admirers of classic American automobiles alike! Keep reading to learn more about what John had to say regarding this unique opportunity and why supporting our nation’s automotive industry is so important to him.
John Legend’s Involvement With Chevrolet
John Legend is no stranger to the music industry, but now he’s lending his star power to the auto industry too. The nine-time Grammy Award winner has taken up a new role as creative director of Chevrolet’s 2014 Impala campaign. It makes sense that Legend would be drawn to this project: He supports the American automotive industry and believes in its potential for progress.
In his capacity as creative director, Legend will help develop content for TV ads, digital media, and other marketing initiatives related to the launch of the 2014 Impala sedan. His involvement also includes helping design an original song for a national ad campaign—a tune that will feature some of his signature soulful sounds blended with modern beats. In addition to these tasks, John will also make appearances at special events leading up to and during the release of the vehicle later this year.
This isn’t simply another celebrity endorsement deal; it’s about leveraging John’s immense talent and influence across multiple platforms while simultaneously supporting something he strongly believes in—the future of America’s auto industry. With this partnership between John Legend and Chevrolet, they are hoping to reach an entire generation of car buyers and inspire more people than ever before behind the wheel of a brand new Impala sedan.
Benefits To The Automotive Industry
John Legend’s involvement with Chevrolet is not only beneficial to the music artist himself, but it also provides advantages to the automotive industry as a whole. His collaborative work on the 2014 Impala campaign will help draw attention and awareness of the car model nationwide. As creative director, John brings his unique artistic style and musical influence to the project, which could have an enormous impact in raising brand recognition for Chevy’s new sedan.
Furthermore, Legend’s presence in this venture injects a sense of credibility into what would otherwise be just another product launch. By partnering with someone who has achieved such great success within the entertainment world—and who actively supports America’s auto industry—Chevrolet can increase consumer trust in their products and make a bigger statement than ever before about their commitment to innovation and progress.
This type of partnership between celebrity endorsers and major automakers may soon become more common; however, few have been quite so successful as that between John Legend and Chevrolet. With him at its helm, there is no doubt that the upcoming Impala campaign will exceed expectations and continue to prove why these two powerful entities belong together.
Conclusion
In conclusion, John Legend and Chevrolet have teamed up to create an impressive campaign for the 2014 Impala. Not only does this partnership benefit both parties in terms of publicity, it also provides a great boost to the automotive industry. As someone who has had family members work in the automobile sector his entire life, Legend knows firsthand how important these jobs are. This collaboration between him and Chevy is sure to help many people working within this field continue to thrive and make a living. It’s clear that by teaming up with Chevrolet on this project, Legend has shown he truly cares about helping out those employed in auto production. All in all, it appears as though this was a mutually beneficial arrangement that will hopefully bring more attention and money into the automotive industry.
