Want to see Usher in a film as an action hero like Sylvester Stallone or Arnold Schwarzenegger? Samsung helped the multi-Grammy winner with an opportunity to promote his "Looking 4 Myself" record while defending himself in a Matrix-like fight scene. In the Richard Lee directed commercial, Mr. Raymond's two alter-ego battle in a fist fight duel. One ego represents the non-celebrity down to earth man while the other half is the celebrity showman.
Usher was enthusiastic to break away from past videos that focused on his dance footwork. "It was my opportunity to kind of have an action-packed moment, which was off the beaten path of what I normally do. "
He continued on the scene's creative inspiraton: "The action was a little inspired by that Will Smith movie Hancock, and also The Matrix. There’s a lot of action, a lot of special effects, and a lot of stunts."