Quincy Jones and Daughter, Rashidah, ‘Stand Up To Cancer’ in New PSA

Award winning music industry icon Quincy Jones and his daughter, Rashidah Jones (NBC's Parks and Recreation), have teamed up with Stand Up To Cancer to appear in a new public service announcement.

Titled “Cherishing Life’s Special Moments,” the announcement is designed to raise awareness about the importance of speaking with your doctor about prostate cancer.

"Prostate cancer is the second most common cause of cancer death for men in the United States, affecting one in six men, according to PCF. In the U.S. alone, 2.5 million American men and their families are currently living with prostate cancer," reports Stand Up To Cancer.

"As a father, I cherish the special moments in life and understand how they can fly by in an instant," Quincy Jones offered in a statement. "Prostate cancer has affected dear friends and family of mine, so I am honored to be part of this campaign with Stand Up To Cancer and the Prostate Cancer Foundation to reinforce how incredibly important it is for men to talk to their doctors about prostate cancer."