Beyonce to Front H&M Summer Ad Campaign

Another day, another endorsement deal for Beyonce. The R&B superstar was tapped by Sweden's biggest and most famous retailer, H&M, to front their summer 2013 advertising campaign worldwide. The "Bow Down" singer, who recently signed a $50 million dollar international deal with Pepsi, will appear in television commercials, print ads and billboards for H&M. In addition, Bey also provided creative direction for some of the looks she will be promoting.

“They are full of her own personal style,” Ann-Sofie Johansson, head of design at H&M told WWD.

The collection, dubbed "Beyoncé as Mrs. Carter in H&M" includes thing high beach gowns, high-waist shorts, and a sleeveless shirt. In the first commercial, Beyonce wears a tie-dye bikini from the H&M for Water range, and a quarter of the sales will be donated to the WaterAid charity.

The collection will be available in stores and online starting in May.

Gary Gentles

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