Another day, another endorsement deal for Beyonce. The R&B superstar was tapped by Sweden's biggest and most famous retailer, H&M, to front their summer 2013 advertising campaign worldwide. The "Bow Down" singer, who recently signed a $50 million dollar international deal with Pepsi, will appear in television commercials, print ads and billboards for H&M. In addition, Bey also provided creative direction for some of the looks she will be promoting.
“They are full of her own personal style,” Ann-Sofie Johansson, head of design at H&M told WWD.
The collection, dubbed "Beyoncé as Mrs. Carter in H&M" includes thing high beach gowns, high-waist shorts, and a sleeveless shirt. In the first commercial, Beyonce wears a tie-dye bikini from the H&M for Water range, and a quarter of the sales will be donated to the WaterAid charity.
The collection will be available in stores and online starting in May.
She’s one of the world’s biggest stars, and now she’s going to be fronting a major ad campaign. Queen Bey is set to feature in H&M’s summer collection launch this year – and it’s sure to make waves! Fans are already buzzing with speculation about what the collaboration will bring; it looks like we won’t have to wait too long for an answer because the launch date is just around the corner. So let’s take a look at how Beyonce has teamed up with H&M and why everyone is so excited!
Details Of The Collaboration
Beyoncé has been chosen to front H&M’s summer ad campaign. This collaboration marks the first time Beyoncé and the Swedish retail giant have worked together, and will feature her as both a model and creative collaborator for their upcoming collection.
The new range of women’s wear clothing is due to be released in May, with Beyoncé hand-picking pieces from the line that she feels best embodies her own style. She’ll also appear in print and television ads for the brand throughout this season.
H&M are thrilled at being able to work with such an iconic figure on their latest designs – a fantastic opportunity for them to reach out to a larger worldwide audience. It promises to be one of the most talked about campaigns of 2014; there’s no doubt it’ll generate plenty of buzz when it launches later this year.
Overview Of The Creative Concept
The creative concept behind the H&M and Beyoncé collaboration is one that captures the spirit of modern fashion. The campaign will feature pieces from their collection inspired by the star’s style, with her wearing them in a range of different settings to show off their versatility. There’ll also be print ads featuring Beyoncé alongside other models who are dressed in items from the collection.
In addition to showcasing new looks for summer, this partnership will bring attention to both parties involved; giving H&M an opportunity to reach out to a wider global audience, and allowing Beyoncé to draw more focus onto her own personal brand. She’ll also have input into how the campaign is presented – something which could open up plenty of exciting possibilities when it comes to pushing the boundaries of fashion advertising.
As such, this has all the ingredients for being an incredibly successful venture for both sides: a chance for H&M to increase its market presence while giving Beyoncé complete control over how she’s represented as part of their marketing efforts.
Conclusion
In conclusion, Beyonce’s collaboration with H&M for their summer ad campaign is a great way to bring more attention and visibility to the brand. Not only does it capture her unique style and fashion sense, but it also gives fans an intimate look into her life. It’s clear that this partnership was made in order to make a strong statement about what H&M stands for—style, confidence, and empowerment.
Beyonce has always been an advocate of self-empowerment through fashion. This campaign will not only show off her signature looks, but it will also be inspiring millions of people around the world who can relate to her message. I’m sure many people are looking forward to seeing what she comes up with as part of this new project.
Overall, Beyonce’s involvement with H&M proves once again that she is one of the biggest stars in the entertainment industry today. Her ability to captivate audiences across different platforms makes her a valuable asset for any company or brand. We can’t wait to see how this exciting venture unfolds!
Founder and Creator of Singersroom.com and IncredibleWork.com. Follow me on Instagram at @gary.gentles.
