Back in December, YouTube cracked down on video views of artists like Rihanna, Justin Beiber, and Nicki Minaj claiming that many were fake hits from the stat-site SocialBlade and the removal of “dead” videos and/or those that pop up automatically. But now it’s clear why Youtube most likely enforced the mass clean up: along with digital downloads and radio airplay, Billboard will now factor YouTube views into chart rankings. This comes one year after Billboard and Nielsen added streaming data from subscription platforms like Spotify, Muve Music, Rhapsody, Slacker, Rdio and Xbox Music.
“The YouTube streaming data is now factored into the chart’s ranking, enhancing a formula that includes Nielsen’s digital download track sales and physical singles sales; as well as terrestrial radio airplay, on-demand audio streaming, and online radio streaming, also tracked by Nielsen.
Billboard is now incorporating all official videos on YouTube captured by Nielsen’s streaming measurement, including Vevo on YouTube, and user-generated clips that utilize authorized audio into the Hot 100 and the Hot 100 formula-based genre charts – Hot Country Songs, Hot R&B/Hip-Hop Songs, R&B Songs, Rap Songs, Hot Latin Songs, Hot Rock Songs and Dance/Electronic Songs – to further reflect the divergent platforms for music consumption in today’s world.”
When factoring in YouTube streaming data, the current No. 1 position is held by the internet sensation "Harlem Shake" by producer Baauer.
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