BlackBerry Appoints Alicia Keys as Their Global Creative Director

Alicia Keys, like her husband Swizz Beatz, has earned the job title Global Creative Director; she landed a new position at Blackberry formerly known as Research In Motion Ltd. Keys will helped the company compete with Samsung and Apple smartphone devices by working with the app developers and carries to transition Blackberry from a "business phone to a cool device.” Her role is a departure from artist only working with consumer brands to promote products in advertising campaigns; Keys will be an active staff member of Blackberry.

Last year, the Grammy Award winning singer collaborated with Reebok to design the Reebok Classic Freestyle Hi AK and the Reebok Classic Nylon Slim AK with designs that featured piano keys or colorful patterns reminiscent of 80s b-boy attire.

Keys will be back on the stage this weekend to perform the Star Spangled Banner at Super Bowl XLVII, the world broadcast of the most important football game of the year.


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