Alicia Keys, like her husband Swizz Beatz, has earned the job title Global Creative Director; she landed a new position at Blackberry formerly known as Research In Motion Ltd. Keys will helped the company compete with Samsung and Apple smartphone devices by working with the app developers and carries to transition Blackberry from a "business phone to a cool device.” Her role is a departure from artist only working with consumer brands to promote products in advertising campaigns; Keys will be an active staff member of Blackberry.
Last year, the Grammy Award winning singer collaborated with Reebok to design the Reebok Classic Freestyle Hi AK and the Reebok Classic Nylon Slim AK with designs that featured piano keys or colorful patterns reminiscent of 80s b-boy attire.
Keys will be back on the stage this weekend to perform the Star Spangled Banner at Super Bowl XLVII, the world broadcast of the most important football game of the year.
It’s official: BlackBerry has appointed Alicia Keys as their new Global Creative Director. It’s a move that marks the beginning of an exciting era for the company, one in which they’re looking to rebrand and make themselves relevant again. With someone like Alicia Keys at the helm, it looks like they’ve got a real chance of achieving this goal.
Alicia Keys brings with her years of experience in music, fashion and entertainment. She is well-known for her hit singles such as ‘Fallin”, ”Girl On Fire” and ”If I Ain’t Got You”. Her work as an actress includes roles on Empire, The Nanny Diaries, Smokin’ Aces, and more recently This Is Us. In addition to these accomplishments she also runs a charity organization called Keep A Child Alive which works to provide life-saving HIV/AIDS drugs to children around the world.
With all that said, BlackBerry now has someone who understands how to connect with people through artistry and creativity – making them a much stronger contender in today’s market than ever before! By appointing Alicia Keys as Global Creative Director it shows they are committed to creating something unique and modern that will capture everyone’s attention.
Overview Of The Partnership
Blackberry has recently announced its new partnership with Alicia Keys. The world-renowned artist and philanthropist will become the global creative director of Blackberry, leading the company in a variety of ways from brand marketing to product development. This exciting appointment is sure to bring great things for both parties involved.
Alicia Keys’ involvement within this role is meant to represent an opportunity for Blackberry to progress in terms of technology and creativity. She brings her own unique skillset as well as her passion for music and artistry that can help to push innovation forward. As Global Creative Director, she’ll be able to strategize on how best to use communication tools such as social media platforms like Twitter, Instagram, Snapchat, etc., while also using her musical experience to create exclusive content for their customers.
The collaboration between Blackberry and Alicia Keys could lead to some interesting opportunities down the line. With her expertise and knowledge of current trends in technology and culture, there’s no telling what kind of innovative products they might come up with together. It should certainly be something worth watching!
Benefits And Opportunities
This strategic partnership between Blackberry and Alicia Keys is an exciting development, offering both parties a number of benefits. For one, Keys’ experience in music and entertainment can bring more creativity to the table for Blackberry as they develop new products. Additionally, her presence will help bring greater visibility to the company on social media platforms, potentially reaching out to wider audiences.
Moreover, this collaboration opens up opportunities for exclusive content that may be made available through various channels such as streaming services or even mobile applications. This could not only provide customers with additional value but also make them feel like part of a larger community – something which has been lacking from many technology companies lately. It’s likely that Alicia Keys being involved with Blackberry may lead to some interesting projects down the line.
With all these potential advantages in mind, it looks like this joint venture might just have what it takes to give both entities the boost they need while continuing to drive innovation forward in their respective industries.
In conclusion, Blackberry’s new partnership with Alicia Keys is a great opportunity for both parties. She brings creativity and star power to the brand, while they provide her with a platform to continue exercising her creative ambitions.
The appointment of Alicia Keys as global creative director has been met with much anticipation from fans worldwide. As someone who embodies passion and innovation, she will be instrumental in helping to bring fresh ideas and perspectives to the company. Moreover, this collaboration presents an exciting chance for her to explore different areas of the entertainment industry that go beyond music.
Overall, it can be seen that this strategic move by BlackBerry has potential benefits for both sides. Not only does it raise the profile of their brand but also gives Alicia Keys more opportunities to utilize and develop her skillset in ways she may have never imagined before. This promising relationship between two industry leaders could very well lead to even greater things down the line!
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