Cee Lo Green Inks eDiets Endorsement, Partnership Deal

Grammy Award winning recording artist Cee Lo Green (“The Voice,” NBC) has inked a deal with As Seen on TV and eDiets to become a brand ambassador.
Green signed the deal recently, agreeing to not only endorse eDiets but utilize the product to help with his goal of losing weight and maintaining a healthy lifestyle in 2013.
“With the strenuous rehearsals and big production of my upcoming Vegas residency ‘LOBERACE’ kicking off in February, I’ve personally committed to making health a habit in the New Year,” Green said in a statement. “When I decided to make this commitment to myself, I needed a program that would work with my nonstop lifestyle, and eDiets has made it easy and convenient to make health a priority between recording new music, constant traveling and being a father.”
Green is also an invested partner, receiving an initial fee, a royalty and warrants to purchase shares of As Seen On TV common stock (ASTV); and, the license agreement is for a minimum of two years.
eDiets is a leading provider of personalized nutrition, fitness and weight-loss programs. Its award-winning, fresh-prepared diet meal delivery service is sold directly to members on its flagship site, www.eDiets.com. eDiets’ unique infrastructure offers its users an end-to-end solution strategically tailored to meet its specific goals of achieving a healthy lifestyle.