Rihanna’s Unapologetic ‘About The Marathon, Not The Sprint’ Says Exec

Rihanna landing her first no.1 album in the U.S. might be a big deal, but label exec Jay Brown says the project does not solely rest on that achievement. The focus is more on making this album a long term success.
“It’d be great if she gets one, but she’s broken every other record out there just about,” Brown said this week, amidst talk of Rihanna’s “Unapologetic” being her seventh album, but possibly the first to hit no.1. “The process is to make good music, and when you make good music, everything plays itself out. It’s great that people take it tastefully and piece by piece and they’re still buying. It’s about the marathon, not the sprint.”
With “Diamonds” being a success as the lead single, Island Def Jam’s Bu Thiam is close to selecting the second single to be pushed. While it’s still up for debate, he tells Billboard that single could be “Nobodies Business,” the much talked about collaboration between Rihanna and Chris Brown.
“There’s a lot of big records on the album, but we want the people to decide what they want to be next,” Thiam said in Rihanna’s recently released Billboard cover story.
As previously reported, Rihanna’s “Unapologetic” is poised to debut with around 275,000 copies sold.