Would you allow Chris Brown to endorse your product or service ? Noted agency Wilhelmina (Keri Hilson, Fergie) and Chris Brown are hoping for a few endorsement deals, in areas like fashion and beauty.
Breaking the news Wednesday, WWD reports Wilhelmina signed Chris Brown this week, amongst a flurry of other signings, including collaborator Keri Hilson.
If you’ll recall, Chris Brown aptly lost a few endorsement deals after putting his hands on Rihanna in 2009.
“[Chris Brown] could prove a difficult sell to image-conscious advertisers due to his 2009 conviction for felony assault on then-girlfriend Rihanna,” reports WWD.
Despite obvious concerns about Brown representing anyone’s brand at this point, Wilhelmina Men director Taylor Hendrich believes in Chris and his “unique take on style.”
“Chris Brown is a multifaceted artist with a unique take on style, and we are excited to translate and extend his brand,” said Hendrich.
It’s fair to say Hendrich is right, Chris Brown has style and an edge but will companies take a chance ?