Today marks the launch of “The Journals of Mama Mae and LeeLee,” a storytelling app for children developed by Alicia Keys through her company AK Worldwide in collaboration with Bento Box Interactive. For only $3.99, users can play music, write in a journal, and read books, all in LeeLee’s interactive bedroom. Alicia also produced the interactive app’s music.
The app tells the story of LeeLee, a girl from New York City and her relationship with her grandmother, which is loosely based on Keys’ relationship with her own grandmother. “It does remind me of my world,” the New York-born singer said. “The piano, the journal, music’s such a big part of my life, the city, all of that,” Alicia said.
But her main inspiration came from her 2-year-old son Egypt. “I was just getting introduced to kind of the TV shows and the DVDs and all the things you start kind of introducing your kids to, and I thought how cool it would be to be a part of something that really allows them to hear music from different places, different cultures, different sounds,” she said.
Keys is currently closing a deal on buying a home in New Jersey that once belonged to Eddie Murphy. Nov. 27 marks the release of her fifth album “Girl on Fire.”