As the music industry continues its fight against illegal downloads, results from the American Assembly, a Columbia University think tank and Statistica, proved peer to peer sharing increases sales.
Based on United States consumers, file sharing increases the purchase of music downloads by 30% compared to people who don’t share songs online. The conclusion of researchers find is clear, “The biggest music pirates are also the biggest spenders on recorded music.”
In short, leaking songs on the internet or releasing free mixtapes as promotional vehicles, may have a strong likelihood of gaining a return on investment. It’s currently unclear how this relates to album sales.
Artist like The Weeknd have leveraged the power of the internet to build a foundation for his career, which led to lucrative tours, merchandising and a record deal with a major record label.