Dr. Dre proved with his Beats By Dre business that artists can have financial success by venturing into the electronic and technology sector. With more artists trying to diversify their brand portfolio, Janelle Monae is the latest singer to capitalizing on a technology partnership; the “Tightrope” singer has partnered with Sonos, a wireless hifi home audio system.
“I love being the experience architect of the party,” says Janelle MonÃ¡e. “Working with Sonos allows me to share my true love for music.”
Monae will be featured in national commercials promoting Sonos system and its party lifestyle. “I love being the mastermind behind the whole mood of the party.”
The Sonos system matches Janelle Monae’s modern simple style. “I love the clean look of the aesthetic, it is simple. I am a minimalist myself. I was very impressed by the aesthetics and also the sound.”
In addition to Janelle Monae, Sonos is working with Deadmau5 and Questlove of the Roots.