Miguel’s Innovation for Music Distribution

Being innovative is not limited to just creating music for Miguel, it also means being demiurgic in its distribution as well. With that being said, the “Adorn” hitmaker wants to adapt the distribution of his music with the current buying pattern of consumers.

In an experiment to test current distribution patterns, Miguel released ‘Art Dealer Chic’ in three volumes in order to determine whether fans prefer receiving new material in smaller collections as well as how often they want music.

“For people who consume music the way that I do, it was a great way to connect with that kind of core audience; the people that discover music online, the ones who go to blogs and are constantly searching for brand new music,” Miguel told YouKnowIGotSoul.

With brick and mortar retail stores shrinking constantly, Miguel’s focus is to engage consumers purchasing music online. “Audience who discover music primarily online and on those blogs. I also want to engage fans who like to consume music the traditional way and buy albums when they come out in a complete package.”

By purchasing Miguel’s EP, which include three or four songs, consumers can build the full collection of music they enjoy and save money. Miguel adds, “Since you buy both pieces with each pieces being $3 in change, that adds up to a little bit more than $7, that first week when the album goes on sale for $7.99, you’re only paying a few cents for the rest of the album. So it kind of works in an economic way as well and it doesn’t hurt.”

Miguel’s sophomore album ‘Kaleidoscope Dream’ will be released in three parts: EPs Kaleidoscope Dream: The Water Preview, and Kaleidoscope Dream: The Air Preview, available now on iTunes and the full-length album ‘Kaleidoscope Dream,’ due out October 2, 2012.


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