Who knew the Queen, Aretha Franklin, was a fan of tennis ? Showcasing her love for the sport, the Queen of Soul is one of several celebrities to appear in a just unveiled Women’s Tennis Association campaign.
In video below, the “Rock Steady” singer celebrates tennis and the campaign title “Strong is Beautiful.”
“Strong is born from the obstacles that we overcome. Pain is inevitable. Suffering is optional. Strong is beautiful. Strong is women’s tennis,” says Franklin.
According to the WTA, the new campaign is to help raise awareness surrounding tennis and to attract a new generation of fans to women’s tennis.
“Women’s tennis is fortunate to boast so many personalities with huge fan followings from the worlds of entertainment, music, sport and business who admire our players and our sport,” said Stacey Allaster, Chairman and CEO of the WTA. “With this new campaign, we aim to tap into these celebrities’ fan bases and powerful personal brands to help stretch the boundaries of the sport even further and attract a new generation of fans to women’s tennis.”
This campaign will extend through 2013 with both video and print.
For more information visit WTAtennis.com.