As the dust settle from all the changes, major record labels are now signing new talents to add to their sales bottom line. Unsigned buzzers BJ the Chicago Kid, Amber “Sevyn” Streeter, August Alsina, Adrian Marcel, and Elijah Blake are a few acts who have forfeited their independence for bigger brand exposure.
BJ the Chicago Kid will join Motown, Amber “Sevyn” Streeter, who is signed to Chris Brown’s CBE, has selected Atlantic Records, August Alsina will be a part of the Def Jam roster, Elijah Blake has been added to Jay-Z’s Roc Nation, and Adrian Marcel signed with Universal Republic.
Earlier this year, BJ the Chicago Kid released his independent project ‘Pineapple Now and Laters,’ a raw album that was not confined to love songs. With a masculine energy, he honestly confronted life components from pain to aspirations.
Amber “Sevyn” Streeter was first seen as a member of RichGirl, but in 2011, the quartet disband. After the break-up, Sevyn built her songwriting resume by penning records for Chris Brown, Justin Bieber, Kelly Rowland, and Estelle. Now with backing from Chris Brown and experience as a songwriter, Sevyn will move to the center for a solo career.
Powered by the same management company as crooner Lloyd, August Alsina generated buzz online with cuts like “Sucka” and “Pop That.” The New Orleans native’s ability to release his hardships as wells as young love records, helped him gain a cult following with his debut mixtape, ‘The Product.’
Elijah Blake is versatile, he wrote Keyshia Cole’s new single “Enough Of No Love” and filled a guest spot on Rick Ross’ “God Forgives I Don’t” album, before inking a deal with Roc Nation.