Ciara Signs Endorsement Deal with 5 Gum

Still in the the development stages of her forthcoming album, Ciara is making moves, recently inking an endorsement opportunity with 5 Gum. As part of the company’s advertising campaign, the “Sweat” singer will be featured in their online and social media promotions.

Ciara sent a tweet to announce a contest to win 5 Gum and a special DJ bag with autographed DJ headphones. “Hey guys, I’m giving away my fave DJ bag! Do you want a chance to win it? Check out how with @5Gum. No purch nec. #paid,” Ciara wrote on Twitter.

In related news, Ciara has been in the recording studio working with Rodney Jerkins, Jermaine Dupri, Bryan Micahel-Cox for her upcoming fourth effort via RCA records.