Jermaine Dupri Is Banking On Frank Ocean To Save R&B

There was a time when R&B reigned supreme and singers sang. Hip Hop has always been the little brother of R&B but it seems in the last decade R&B has been following her little brother into obscurity. There haven’t been many albums in the last couple years that have clung closely to it’s R&B roots. It’s almost taboo to be a part of the R&B genre. However, the man who earlier did not want to be placed in the R&B box has delivered an album entitled “channel Orange” that is so R&B it’s hard to deny.

Not only has Mr. Frank Ocean produced an album true to R&B but he has been able to sell and rebuild a lane for R&B artists that want to stay away from the Hip Hop heavy music of the present. Estimated sales of iTunes sales alone are around 130,000 in one week. Between rich lyrics, heart drenched singing and the public’s curiosity of his sexual orientation Ocean has created an infectious buzz. Industry mover and shaker Jermaine Dupri seems to be banking on Ocean to be the savior of R&B.

So So Def boss man said, “R&B is probably the least most supported music in the music industry…it’s like the R&B artists, that really make R&B music are rapping now, so the n***as that’s really singing, man they be getting like zero support.”

This might be a great opportunity for not just Frank Ocean but the genre of R&B.

Here’s JD’s post:

“When I saw the # that Frank Ocean is suppose to hit next week, I got extremely Happy,I said I need to get in my car and and listen to this album,by the time I got to “Sweet Life” I was even more happy,finally!! a RnB album that’s hip,with out having the same 5 rappers on every song,I actually hope he hits 200k,for the sake of RnB,it’s in the worst position it’s ever been since I started making music,The Record company’s don’t believe in it,Radio won’t play it if it don’t have a rapper,and a majority of the artist that are labeled RnB,are confused and lost,so I repeat,I hope Ocean sells more than the 125k that he’s on pace for,maybe these executives u’llwake the fuck up,or at least try to copy what he’s doing,like they always do, by the way,the end of “Pyramids” jammin like a mufucka.”

Let’s hope Frank sells and Jermaine is right. I guess R&B is hanging in the balance.

Or is it?