Dawn Richard may have played supporting roles in Danity Kane and Dirty Money, but her star power has emerged with her solo release ‘Armor On.’
Masked in metallic war paint from head to toe, Richard’s robotic movements in her new music video “Automatic,” rebel against the conformist values placed on her self worth. There is no attempt to confine her true identity and will.
Dawn will simply not ride life based on the vision of others nor should you, that is the message of “Automatic.”
Checkout Dawn’s full EP ‘Armor’ on iTunes (link above).
Director: Michael Johnson
Album: Armor On
“Automatic” by Dawn Richard is a dynamic electro-pop anthem that pulsates with energy and confidence. With its infectious beats and futuristic soundscapes, the song captivates listeners with its hypnotic rhythm and empowering message.
Dawn Richard’s commanding vocals take center stage, delivering assertive verses that exude strength and determination. Her voice is a force to be reckoned with, commanding attention as she sings about taking control of one’s destiny and embracing change.
The lyrics of “Automatic” are a celebration of self-empowerment and liberation, as Richard sings about breaking free from the constraints of conformity and embracing individuality. Her verses are filled with empowering affirmations and bold declarations, inspiring listeners to embrace their inner strength and live life on their own terms.
The song’s vibrant production, featuring pulsating synths and infectious rhythms, adds to its energetic vibe, creating a sonic landscape that is both exhilarating and empowering. The arrangement builds gradually, layering intricate textures and dynamic melodies to create a mesmerizing auditory experience.
“Automatic” is a powerful anthem that resonates with anyone who has ever felt trapped by societal expectations or self-doubt. With its bold lyrics and infectious energy, it empowers listeners to embrace their true selves and live life with confidence and conviction.
