With Roc Nation’s artist Rihanna playing a supporting character in the forthcoming film Battleship, founder Jay-Z is capitalizing on the situation by partnering with Hasbro. The collaboration is a collection of men’s and women’s tee shirts, polos and demin that use the creative images from the film integrated with Jay-Z’s lyrics.
The two companies have worked together in three prior clothing ventures. The new line of affordable specialty pieces ranges from $28 to $79.50 and will be available at Macy’s stores and boutique stores.
In addition to the Battleship clothing, Mr. Carter continues the growth of his enterprises with signing of buzzing rapper Meek Mills to a management deal with Roc Nation. Plus Jay-Z is set to headline the 2012 Olympic festival with Rihanna.