Trey Songz’s manager and founder of KWL Enterprises, Kevin Liles, has launched a strategic business venture with Michael Kempner, CEO of public-relations firm MWW. The two business executives will share their resources to propel their new company MWW Entertainment to new heights. Liles brings a wealth of knowledge and valuable relationships from the music business including several clients his company manages including Big Sean, Chrisette Michele, D’Angelo, Estelle, Raheem DeVaughn, Selita Ebanks, Terrence J, and Young Jeezy.
MWW Entertainment will focus on providing services for clients that will enhance their cultural relevance, aligning pop culture personalities through consumer lifestyle, digital, social media and philanthropic marketing and strategic brand positioning.
“Through MWW Entertainment, we’re fusing KWL’s knowledge and vision for the future of culture with MWW’s best-practice public relations. This combination helps our clients matter more to their stakeholders and create programs that directly impact the bottom line. Through content creation, consumption and communications, we will offer a product that speaks to the ever-changing needs of the marketplace.”
The company has already executed work for AARP Foundation and Vietnamese toy and robotics manufacturer Tospy.