We have seen veteran artists like Kelly Price, Tyrese, Slim of 112, and Eric Benet take full control of their careers by launching independent record labels. Kenny Lattimore is following the pack, using his twenty-three years of entertainment business knowledge to propel his newly formed SincereSoul Records.
“I’m thrilled to be launching my own label,” says Kenny Lattimore. “It has been a blessing to find success in this industry as an artist and now, thanks to EMI Label Services, I have found a home for SincereSoul Records. I’m looking forward to having more control creatively as an artist and as a businessman outside the recording studio, where I have the freedom to explore all facets of my experiences and blend them into my music.”
The first project Lattimore will release is his latest record ‘Back 2 Cool.’ It has been four years since the D.C. crooner dropped a solo effort and the forthcoming set took Lattimore two years to finish. His point of view of the new album is “about relationships getting back to a place of reconciliation-finding a new place of ‘cool.'”
He added: “With this album, I want people to know that it is ‘cool’ for R&B to go back to its roots and be about love again.”
Mr. Lattimore will hit audiences with his lead single off ‘Back 2 Cool’, “Find A Way” by May.
Lattimore and wife of nine years, Chante Moore, divorced last year. Moore made the “private announcement” via her Facebook page in an effort to break the news before the story got twisted in the media.
Kenny Lattimore is taking back control of his career in a big way with the launch of SincereSoul Records. After two decades as an R&B crooner, multiple Grammy nominations and countless hits under larger labels, Kenny has decided to take things into his own hands and start his own record label. This bold move marks a new chapter for the singer-songwriter and one that fans are excitedly anticipating.
For those who have been listening since his self-titled debut album dropped in 1996, it’s clear that Kenny doesn’t just make music – he creates experiences. His soulful ballads capture emotion so deeply that listeners can almost feel their heartstrings tugging along to each note. Whether it was “Never Too Busy” or “For You” from his first album or later hit singles like “Weekend” and “Days Like These,” Kenny’s sound is unmistakable and undeniably classic.
Now, with the launch of SincereSoul Records, we get to see what happens when creativity meets independence. With no restrictions on genre or production style, this new venture will undoubtedly bring us some unique sounds from Kenny himself as well as up-and-coming talent discovered through the record label. We can hardly wait!
Artist Background
Kenny Lattimore is a renowned R&B singer and songwriter. He has released eight studio albums, two of which were certified gold by the Recording Industry Association of America (RIAA). His albums have included chart-topping singles such as “Never Too Busy” and “For You.” In 2017, he launched his own label, SincereSoul Records. The record label focuses on developing new artists in urban music genres like hip hop, R&B, soul, funk and jazz.
Lattimore’s career began when he signed with Columbia Records in 1996 after graduating from Howard University. Throughout his time at Columbia Records, he achieved commercial success with his debut album Kenny Lattimore and its follow up From the Soul of Man. After leaving Columbia in 2001, Lattimore went on to release several more records independently before signing with Verve Forecast where he released three more successful projects: A Kenny Lattimore Christmas (2005), Timeless (2008) and Anatomy Of A Love Song (2016).
With SincereSoul Records under his belt now, Lattimore looks forward to continuing to make great music for fans around the world while taking control back into his own hands. By launching this record label himself, it gives him the opportunity to work closely not only with established acts but also discover new talent within the urban music genre.
Record Label Launch
Moving forward with his career, Kenny Lattimore has taken control and launched SincereSoul Records. This move marks an important milestone for the R&B singer as he now has the opportunity to work with established acts and discover new talent within the urban music genre.
Since its launch in 2017, SincereSoul Records has released a handful of singles from various artists such as Koffee Brown, Che’Nelle and Sy Smith. Each single offers something unique that showcases the label’s mission statement: To provide great sounding music rooted in soulful influences while embracing modern production techniques. With each release, they strive to create timeless music that will stand the test of time and be enjoyed by generations to come.
By launching this record label himself, Lattimore is taking back control over his musical direction while also giving others a platform to showcase their talents. He hopes that fans around the world continue to enjoy what SincereSoul Records releases both now and long into the future.
Conclusion
Kenny Lattimore has certainly come a long way from his humble beginnings as an R&B singer. After more than two decades in the music industry, he is now taking back control of his career with the launch of SincereSoul Records. With this new label, Kenny will be able to create and release music that truly reflects who he is and what his fans have come to expect from him.
Kenny’s passion for making timeless music that speaks directly to people’s hearts is evident in each song he creates. His dedication and commitment throughout his entire career speak volumes about the kind of artist he is and how much love he puts into every single project he works on. I’m sure that all these qualities will shine through at SincereSoul Records as well.
It’s great to see Kenny take charge of his own destiny by launching SincereSoul Records. It’s a testament to his strength, creativity, and determination, which are traits we can all learn from and strive for in our own lives.
Since 2005, Singersroom has been the voice of R&B around the world. Connect with us via social media below.
