The BRIT Awards have given recording artists including Adele, Rihanna and Bruno Mars significant boosts in sales. Following Tuesday’s celebration of music at London’s O2 Arena, each act saw sales jump at least 17%.
Album of the Year winner Adele pulled off the biggest leap with “21”. After twenty non-consecutive weeks on the UK Albums Chart, “21” lifted for an ironic 21st week at no. 1 Sunday.
“21 returns to the top of the Official Albums Chart for its 21st non-consecutive week at the peak. 21 climbs two places while enjoying a week on week sales uplift of 37%,” The Official Charts Company reports. “21 has impressively never left the Top 10 since its release, the album has now spent 57 weeks on the chart.”
As if that isn’t enough, Adele has broken the six million album sales mark in the UK.
Following Adele, Rihanna saw a strong lift on sales for “Talk That Talk,” her latest album. Rising 38%, “Talk That Talk” accompanies “We Found Love,” which also leaped some 52% on the singles chart this week, re-entering the top 20 (no.18).
Like Rihanna, who performed at the BRITS, Bruno Mars rounds out the list with sales of his single “Just The Way You Are” growing 17%.
The 2012 BRIT Awards aired Tuesday, February 21 from London’s O2 Arena.