It’s not just about the sneakers, music or in this case the jacket, now it’s more about the lifestyle and the culture. The eclectic singer, songwriter, visionary and leader of the Romantic Movement, Jesse Boykins III, and Nike seem to understand this.
The Nike brand has always had a knack for embracing the diversity of urban culture throughout the years. Nike continues its tradition of trendsetting and connecting with tastemakers by linking up with one of the hottest indie Global Soul artists out right now; Jesse Boykins III. The “Always On” campaign was responsible for bringing these two elements together and cooking up a fresh custom fitted Destroyer Jacket to die for at The Bowery Stadium, in Manhattan.
“The jacket is not for sale,” says Jesse Boykins III. The jacket includes “The Romantic Movement” slogan #Schwaza, the Jesse Boykins III logo, and his name. The Romantic Movement team includes Melo X, Mara Hruby, Moruf, Chris Turner, Street Etiquette and Dr. Woo. The individuals all have the talent and style that would enhance brands that are savvy enough to connect with these trendsetters. Nike seems to be ahead of the pack.