EXCLUSIVE: VV Brown Talks Political Pop and New Sound

Indie pop soul singer Vanessa “VV” Brown first entered the scene in 2009 and has since sold out her UK tours, toured with Jill Scott and Mary J. Blige, and has become a complete international sensation. Now she looks to continue to grow that success with her sophomore album ‘Lollipops & Politics,’ which is due out next month. Led by the playful-sounding “Children,” VV looks to delve into more political issues on this project, allowing fans to see a more personal side of her.

“I kind of had to find myself again,” VV told Singersroom about her new sound. “I almost got lost into a life where I wasn’t creating anymore. I just came up with so many different ideas. It was hard cause I had to find myself again, but eventually you just find what you can go towards and follow it through. The transition is generally really hard.”

Brown also credits the many books she has red and films watched as inspirations for her forthcoming sophomore album and its title.

“Well I was reading a lot of books and watching a lot of film. Just being really involved in what was going on in real life, and became concerned about things, with the economy, the recession, the new generation,” she adds. “These kinds of ideas made me want to make a new album that has more of a say, more of a message. I was also listening to a lot of electronic music, and more 80s music like Cyndi Lauper. That’s how I came up with that title ‘Lollipops & Politics.'”

On ‘Lollipops & Politics,’ VV isn’t concerned about the “sophomore slump” cloud but she is somewhat worried about listener’s not clasping the political message of her songs, a subject that’s generally missing from pop music.

She adds: “I was definitely worried about that for sure in “Children” because it’s got such a happy song to it and has an ice cream van in it. People might listen to the ice cream van and instantly think that it’s just a novelty record, another pop record. I was worried definitely. But I find it as a contradiction and I love mixing pop melodies with dark lyrics. I think at the end of the day, you just have to be real about what you want to do. I’m a huge fan of development, and hopefully as your album grows, there will be videos online or live performances for you to explain what the album was really about.”

Read the full interview HERE.


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