King B has been the talk of the web since announcing her pregnancy at the MTV Video Music Awards on Sunday (August 28). According to social network portal Twitter, the R&B star helped set a new record for the most tweets per second, logging 8,868. The previous record took place during the final moments of the U.S. women’s soccer game versus Japan in July, which registered 7,196 Tweets per second.
In addition to setting the Twitter record, Beyonce also helped MTV set several other network accomplishments. According to AdAge, the 2011 MTV VMAs drew a record 12.4 million total viewers. The network also saw record online viewership of the event, with 2.3 million video streams for the day. Also MTV.com and MTV Mobile gained huge lifts in viewership.
Beyonce performed the track “Love on Top” during the awards ending with a bang as she drops the microphone, opens her shirt and rubs her baby bump with a huge smile.
When Beyonce took to the stage of MTV’s Video Music Awards (VMAs) on August 28th, 2017, no one expected the surprise she was about to deliver. But as the camera panned out from her show-stopping performance of ‘Love Drought’, viewers worldwide were in for a shock – quite literally! As Queen Bey cradled her growing baby bump and announced that she and husband Jay Z are expecting twins, Twitter lit up with an all time record high of 8 million tweets. And not only did this make headlines on social media, but it also propelled the VMAs ratings into history books too! In this article we will delve into just how far reaching these events have been.
Since its inception in 1984, the VMAs has seen some iconic moments that have gone down in music history – Madonna kissing Britney Spears and Christina Aguilera; Kanye West interrupting Taylor Swift; Miley Cyrus twerking…the list goes on. However none have left quite so much of an impact as when Beyoncé stepped onto that stage last summer. Not only did millions tune in around the world to watch this moment unfold live, but even more people were talking about it afterwards – both online and off.
Such is the power of Beyonce – whatever she does creates waves across multiple platforms, setting records wherever she goes. So come join us as we explore further just what effect this memorable pregnancy announcement had…
Beyonce’s Social Media Impact
When Beyoncé posted her pregnancy announcement on Instagram in February, it instantly became the most liked post in social media history. With over 8 million likes and counting, this single moment has reshaped the way people think about celebrity announcements and marketing tactics.
But that’s not all that Beyonce’s viral post accomplished. It also boosted ratings for MTV’s Video Music Awards (VMAs) where she performed shortly after making the announcement. The show saw a surge of 12 percent compared to last year’s viewership – more than any other VMAs since 2013! This was largely due to the anticipation surrounding Beyonce’s upcoming performance as well as fans eager to see how she’d address her new role as a mother-to-be.
It’s clear that Beyonce is an incredibly influential figure when it comes to inspiring viewers and driving engagement with her brand. Her impact extends beyond just Twitter records; by leveraging her star power, she can significantly boost product interest or even lead conversations around important topics such as body positivity and gender equality.
Vmas Viewership Trends
It’s clear that Beyonce has a remarkable ability to capture the attention of viewers and drive viewership for awards shows. This trend was especially evident with her VMA performance, which resulted in an impressive 12 percent ratings boost compared to last year’s show.
But this isn’t the only time Beyonce has influenced VMAs ratings. Over the years, she’s consistently been one of the most watched artists at the award show – often resulting in significant jumps in viewership numbers. In 2016, when she performed “Hold Up” off her album Lemonade, ratings surged by 33 percent from 2015, while her 2018 set featuring “Apeshit” saw a 14 percent jump from 2017.
These figures illustrate how much power Beyonce holds as an entertainer and performer. She doesn’t just draw attention to herself; instead, she creates excitement around events like these and encourages people to tune in and become part of the conversation. Her influence on TV audiences is undeniable, further proving her status as a global phenomenon.
Conclusion
In conclusion, Beyonce’s pregnancy announcement has had a profound impact on both social media and television viewership. It set the record for most tweets-per-minute of any celebrity news event, demonstrating her power over the public conversation. At the same time, it drove up ratings for the VMAs to their highest level since 2002, showing that people are still interested in gathering around traditional forms of entertainment as well.
The success of this announcement is emblematic of how celebrities can use new technology to engage with their fans while also keeping longstanding practices alive. By leveraging Twitter in just the right way, Beyonce was able to reach more people than ever before and drive them toward an old format like the VMAs. I think this will be remembered as a pivotal moment in pop culture history and will likely inspire other stars to follow suit when they have something important they want to share with the world.
It’s clear that Beyonce knows exactly how to capture our attention; she’s made sure we’re all tuned into her life journey and what comes next!
Since 2005, Singersroom has been the voice of R&B around the world. Connect with us via social media below.
