Ciara’s label troubles may have worked itself out on its own. With the restructure of the Sony Music labels, the R&B star will now shift from Jive to the new Epic Label Group, which will be helmed by L.A. Reid, the same person who signed her in 2003.
Earlier this year, Ciara voiced her frustrations with Jive, insisting the struggling label have done little to promote her last two projects, opting to be released from her contract.
“It is true that I have asked and I pray that my label will release me,” Ciara said back in February 2011. “I have had some great times and success with my label, but sometimes like all great things, it’s at that point where I feel we don’t share the same views on who I am as an artist. The past two albums have been very frustrating for me. At times there were songs I chose to lead a project and I was ignored!
She continued, insisting she spent over a hundred thousand dollars out of her own pocket on her latest album ‘Basic Instinct,’ but Jive still didn’t see her vision. “I do understand that some labels are not financially supporting their artists and I have become one of themâ¦I’ve tried to be a team player with the label only to have compromised what I truly believed and was not given the right opportunity to promote and inform my fans of the release of this album.”
Hopefully this new move will facilitate a return to chart topping dominance for the R&B princess. Currently Ciara is gearing up for her “Radio Maliboom Boom Station Invasion Concert Tour” with Taio Cruz, which kicks off July 16th in Miami and ends on September 1st in Arizona.